MY GUIDE TO SELLING AT CRAFT FAIRS AND MARKETS

Crafting light, embracing nature

Welcome to Clandy Cottage, where creativity illuminates every corner. Discover our unique, hand-decorated soy wax candles and melts, crafted with passion and a deep commitment to sustainability.

Welcome to Clandycottage

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Over the years I have taken part at various craft fairs and markets, from small church or school fairs to a few large events.  I  have also sold a range of different products over the last 20 years or more.  I know there is a lot of information out there about what to do and what not to do.

 

However this blog will be personal one of my experiences and tips, so come along for the journey with me.

FIRST THING CHOOSE YOUR EVENT

Big events are expensive, and you have to be sure you will cover your stall costs, so you will need to increase your prices accordingly without over charging, chasing away potential buyers.  The stall costs can vary from £40 to £100 for the bigger events.

Will the event provide tables, table cloths and power points?  Is the event indoors or outdoors?   If outdoors is in a big tent or do you need your own gazebo?  

You also need to know that there will be enough marketing by the event hosts AND  yourself.  Do they provide you with flyers and posters to help market the event?

 

All these must be taken into account, to which events you choose to sell at.  My BIGGEST tip is, visit the market or fair before, if possible, or talk to fellow crafters who have attended to know if it is worth while.

 

As a small business starting out Church fairs and markets at pubs are a good start.  Their stall fees are low as their overheads are low.  Footfall may not be huge but they are good for testing the market, especially around Christmas time.

YOUR INVENTORY

Once you know your venue, you need to choose exactly what you want to sell and what quantities you need for your stall.  Try to NOT have a large variety as this confuses consumers and it looks like a jumble sale.  Less is more here.  People are more likely to buy if you have limited range of items.  Keep your products to be  cohesive.  Over the years I have made this mistake, so the table looked cluttered and confusing.  I now sell home fragrances, mainly candles.  At each event I try to be seasonal and offer a small range, usually 6 scents, but in various sizes, so I would make 8oz, 4oz candles, shaped max melts and some seasonal shaped candles.  Therefore there is a price range from low to higher which can be mix and matched for a multiple purchase.

If you are selling at a small event keep your stock enough to gently fill your table without over crowding your items.  Have a trial run at home.  For bigger, more expensive events carry more stock for when your table starts to empty, you do not need all out at once.  Then you can restock your table during the event.

Our story

We are a dedicated team committed to crafting exceptional experiences. Our focus lies in providing reliable and innovative solutions, driven by a deep respect for quality and a genuine desire to exceed expectations.

Our history

From modest beginnings, we've grown through unwavering dedication and a commitment to continuous improvement. Each step has reinforced our core belief in the power of collaboration and the importance of integrity. We're passionate about what we do, and we're excited to share our story with you.

Welcome to Clandycottage

Short, simple posts are the best way to keep your visitors up to date. An attention-grabbing introductory paragraph and brief, informative content will ensure your readers keep coming back.

Read more »

Our sustainable craft

At Clandy Cottage, we believe beauty shouldn't cost the Earth. We meticulously hand-pour and decorate soy wax candles and wax melts, always striving for sustainability. By upcycling items for containers and packaging, we minimise our environmental footprint while maximising creativity. Every piece tells a story of artistry and ecological care.